Sentry Derivatives Limited was formed in 2010 as a joint venture between options trading veteran Steven Reiter, and the retail margin trading firm Ava Trade Limited. Sentry brings a complete white label trading package to financial institutions wishing to offer FX Options to their clients, including a feature rich trading platform, market making and liquidity, and customer support.

Ava Financial Limited (Ava) provides retail clients with state-of-the-art online trading platforms for OTC products including currencies and CFDs on commodities, metals, indices, equities and fixed income. Ava has been an innovative pioneer in online trading since 2006. Ava has over thirty thousand active customers globally executing more than two million trades a month.

FX Options comprise the largest, most liquid options market in the world, yet very few investors actually have access to liquidity, transparency, and risk management tools. Brokers will find it efficient and rewarding to work with Sentry to create this access, opening the market to all traders, so they can benefit from the power of using option in their FX portfolios.